Increase website visitors and sales
Create a link ad to help get more clicks on your ads and grow your business.
Create link ad
You can attract more people to your website and increase leads by using link ads. Businesses like yours who use link ads see a 53% increase in ROI.1 Create one to:
Cut a shorter path to your site. Link ads feature large, clickable images and text that take customers to any website page you’d like.
Add call-to-action buttons. Help your audience understand what actions you'd like them to take, such as Shop Now.
Create link ad
Link ad essentials
The 5 parts of a link ad
There are 5 elements that make up an effective link ad. When combined, they all work together to engage potential customers.
Image: The images you choose have a big impact on how people respond to your ads, particularly in News Feed
Headline: A good headline grabs people’s attention, but also tells them what the ad is about
Text: Tell people a bit more about your URL. Make sure to clearly explain what you’re promoting.
Call to action: Include a call-to-action button to tell people what you'd like them to do. There are 5 to choose from: Shop Now, Book Now, Learn More, Sign Up and Download
News Feed link description: Tell your customers where they're clicking to and what to expect once they get there
Make clicking easy
Every part of a link ad is clickable, including the image, ad text and call-to-action button, and can be shown in News Feed on desktop and mobile devices. Since people visit News Feed 14x a day on average, link ads help attract more people to your site.
Use high-quality, bright images showcasing your products or services. Our image finder is an easy way to use free, professional-quality stock images.
Use a short, clear headline that provides context into the image you've selected
Choose where on your website to send people who click, such as a product page. Include a time prompt when appropriate, like "free shipping today only."
Include an announcement or discount offer in the description text to inspire clicks
Case study spotlight: Joseph Nogucci, a jewelry ecommerce business, offers discounts and uses vibrant, high-quality images of their bracelets to gauge the popularity of new designs.
Preview your ad
When you create ads, they’ll be shown in different placements on Facebook based on your advertising goals. Your ad may look slightly different depending on where customers view your ad.
The Ad Preview and Placement section in the ads create tool can show you how your ad will look in:
Desktop News Feed
Mobile News Feed
You'll see the preview on the right side of the screen. If you don’t want to see your ad shown in one of the placements, simply click Remove on the top-right of the ad preview.
For your link ad to show best in all ad placements, use the following guidelines:
Text: 90 characters
Link title: 25 characters
Image ratio: 1.91:1
Image size: 1200 pixels x 627 pixels. Use a minimum image width of 600 pixels for ads appearing in News Feed.
Maximum photo text: Ensure there's no more than 20% text within your image for them to be approved. Use this grid tool to see if your ad meets the criteria.
Create your link ad
To start using link ads, follow the steps below:
Visit the ads create tool
Select Clicks to Website as your ad objective
Enter the website URL you’d like to promote
Upload an image to use, fill in any text, select a call-to-action button, and choose your audience targeting
Choose an ad set budget and your bid type and click Place Order
Create link ad
We’re seeing that Facebook advertisers with direct response goals are increasingly leveraging link ads in News Feed—where people spend the bulk of their time on Facebook.
Laurie Cutts, Director of Marketing, Nanigans
Get started today
Create link ad
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