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Monday, February 27, 2017

Nokia Announces Withings Rebrand and Nokia 3310 Reboot


All Withings products will be rebranded under Nokia by the summer, according to Withings CEO Cédric Hutchings. The announcement was made on Sunday during Nokia's event at Mobile World Congress 2017 in Barcelona, Spain.

Withings makes iOS-compatible smart connected home products as well as a range of health and fitness wearables. Nokia bought the French health tracking company last year for an estimated $192 million. The acquisition saw Withings' 200 employees integrate into Nokia Technologies when the deal went through in June.


As well as the rebranding, the Withings CEO said the company would release a redesigned Health Mate app later this year that will bring an "improved user experience" and new data sharing features. Nokia is also set to launch a new Patient Care program similar to Apple's Healthkit that will allow patients to share data medical doctors.

In related news, Nokia also announced a new modern variant of its original 3310 mobile phone, first launched back in September 2000. Made by HMD Global, which bought the right to make Nokia phones last year, the new version retains the same name – and even includes classic game Snake – but runs Nokia's more advanced Series 30+ software. It also features a 2.4-inch QVGA display, a 2 megapixel camera, and a microSD slot.


The new 3310 supports Bluetooth and comes with Opera Mini installed for basic web surfing. Talk time is said to be 22 hours, but the big draw is likely to be the featurephone's 31-day standby time.

The Nokia 3310 will be available in a number of candy colors and should arrive later in the spring for the price of $52.

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